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ABC Group

Manufacturing
Multi-Entity Sales
Global Presence

The Challenge of Cross-Company Sales and Fragmented Quoting

ABC Group struggled with siloed quoting systems and disconnected workflows when handling sales inquiries across its subsidiaries.

1

Separate quoting systems for each group company

See how we solved it

2

Multiple logins and inconsistent terms

3

Disjointed customer experience and communication delays

4

Manual effort required for Engineer-to-Order costing

The Bottom Line

The lack of cross-company visibility and quoting integration delayed responses and reduced win rates, frustrating both the sales team and customers.

How LENS Centralized Quoting and Sales Across ABC Europe, Asia, and America

LENS broke down operational silos and enabled a seamless sales experience for customers dealing with multi-entity orders.

LENS ERP
Design & Pricing Tools

Centralized quoting engine across subsidiaries

Localized customer handling with centralized execution

Unified design and pricing workflows for Engineer-to-Order products

Cross-company coordination for production and delivery

Consistent and branded quotations regardless of origin company

Integration with third-party systems like SAP for delivery and finance sync

What Changed After Adopting LENS

Quote Issuance Time

Reduced by 65% with centralized access

Sales Win Rate

Increased by 30% due to faster, clearer communication

Customer Satisfaction

Improved via a unified point of contact

Operational Bottlenecks

Eliminated across three regions

D

David Kim

Global Head of Sales, ABC Group

"With LENS, our global sales team works as one. We no longer worry about cross-border quote chaos—our customers receive fast, consistent responses every time."

Verified Client

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