European Transformer Manufacturers
The Challenge of Cross-Company Sales and Fragmented Quoting
SGB Group struggled with siloed quoting systems and disconnected workflows when handling sales inquiries across its subsidiaries.
Separate quoting systems for each group company
See how we solved it
Multiple logins and inconsistent terms
Disjointed customer experience and communication delays
Manual effort required for Engineer-to-Order costing
The Bottom Line
The lack of cross-company visibility and quoting integration delayed responses and reduced win rates, frustrating both the sales team and customers.
How LENS Centralized Quoting and Sales Across SGB Europe, Asia
LENS broke down operational silos and enabled a seamless sales experience for customers dealing with multi-entity orders.
Centralized quoting engine across subsidiaries
Localized customer handling with centralized execution
Unified design and pricing workflows for Engineer-to-Order products
Cross-company coordination for production and delivery
Consistent and branded quotations regardless of origin company
Integration with third-party systems like SAP for delivery and finance sync
What Changed After Adopting LENS
Quote Issuance Time
Reduced by 65% with centralized access
Sales Win Rate
Increased by 30% due to faster, clearer communication
Customer Satisfaction
Improved via a unified point of contact
Operational Bottlenecks
Eliminated across three regions
Ralph Heick
Sales Director , Germany
"With LENS, our global sales team works as one. We no longer worry about cross-border quote chaos—our customers receive fast, consistent responses every time."
Verified Client
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Unifying Cross-Company Sales is Possible
Let LENS handle complexity while your team focuses on winning deals.
Solutions Featured
Purpose-built features that enabled ABC Group's success.
- LENS ERP
Central quoting, design, and sales coordination
- Design & Pricing Tools
Engineer-to-Order quoting made easy
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